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Yahoo Prime View – Changing the Way CPMs Are Bought

Yahoo releases Yahoo Prime View

Being committed to providing advertisers their investments’ worth in display ads, Yahoo is introducing Yahoo Prime View.

This new vCPM product will allow brands to run display ad campaigns at a 100% viewability rate. vCPM ensures that you pay only for viewable impressions enabling better campaign performance.

Currently, Yahoo Prime View has been introduced for display ads on Yahoo, only in the US. However, the company has plans for a global rollout, with no certain time frame.

You can now increase ad exposure without modifying your workflow - reporting or creative. Yahoo Prime View employs IAB’s SafeFrame, which is a managed API-enabled iframe that opens up a line of communication between the publisher’s page content and iframe contained external content such as ads.

For marketers who opt for CPM campaigns for branding and visibility purposes, Yahoo Prime View will help in increasing marketer confidence in CPM campaigns and thereby, brand investment.

What are your views on Yahoo Prime View?

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers.