Google Authorship, Native Advertising for B2B and much more…| Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Google Authorship Axed but Author Rank Endures
Giving due recognition to authors was the aim but somewhere down the line there were roadblocks. This made Google ditch the Authorship program but Author Rank will no doubt be used by the search giant to reward quality content on the Internet. Read this blog to learn more.

Best of the Week Video
Watch this Marketing Sherpa Email Summit Video that talks about engagement being the key performance indicator when it comes to measuring your email program success. Find out how to create engaged recipients.

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Google Authorship, Native Advertising for B2B and much more…| Best of the Week

By Divya PM