Want to Empower your Marketers? Get Automation to your Business!

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Digital Ad Spend is Increasing, and it's Time to Get your Strategies Right

Why You Can’t Afford to Ignore Marketing Automation in 2016

Automation is empowering marketers to work efficiently, respond instantly and measure results. Data quality is slowly improving. In 2016, can your business afford not to get involved?

Top Stories of the week

What's Driving the Growth in Digital Advertising?

Best of the Week Video

Learn more from the Sr. Director of Marketing, Marketo – Anastasia Pavlova on how to retain your customers and determine target audience to Generate Demand, Customer Marketing and Customer Success. Watch now to get your customers back for more.

Persona Based Lead Scoring: The Mystery and the Method

Download this White Paper and learn:

Classify leads based on behavior and demographic details
Develop a consistent methodology to proffer quality leads to sales
Employ data integrity and tracking
Deploy marketing automation to improve efficiency and cut costs.?

Download the complimentary persona Based Lead Scoring White Paper now

Lead_scoring

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February 5, 2016

By Team Position2