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'Jerry and David's Guide to the World Wide Web' Shuttered

Yahoo Directory that began service under the name 'Jerry and David's Guide to the World Wide Web', a brainchild of the co-founders Jerry Yang and David Filo, has finally shut shop. This guide was a directory of websites that were listed under various headings which started way back in 1994. The way the websites were arranged here was in the form of a hierarchy rather than a searchable index of pages, unlike the prevalent norm today. It was an influential directory then, long before search engines were the de facto gateway to the Internet. Back in the day this directory was what people perused before browsing the Internet for information that they wanted.

But there is no need for such a directory now as search engines can give you information on everything residing on the Internet with the right set of keywords, in a fraction of a second. But still the Yahoo Directory holds an emotional value to some people who want to reminisce of an era when search engines were still part of science fiction.

yahoo-directory

Image shows the original Yahoo Directory way back in 1995!

Unfortunately, the advertisers serving ads on this nearly 20 year old platform will now have to find a new platform to deliver ads. Yahoo has shut down more than 60 services in the last two years and this  is a part of a giant restructuring program at the company. Due to intense competition from the likes of Google, et al, Yahoo has been steadily losing its edge.

Under the charismatic CEO Marissa Meyer, Yahoo is looking for a mobile product strategy, all the way. All the products that don't fall in line with this new company goal are ruthlessly terminated. This gives the company more resources to focus on cutting-edge technologies of tomorrow. Thus the Yahoo Directory has got the short end of the stick, in an era where tablets and smart phones rule the roost.

Today it is unlike 1994 when the Internet was a novelty and a website directory was a beacon of respite for people trying to get aboard this new information super highway a.k.a the Internet! Fast-forward two decades and people clearly have no time for something like Yahoo Directory, when Internet is ubiquitous and inextricably associated with all things business and personal. Today time is a luxury that people just can't afford to waste perusing a directory of websites on the Internet. Thus was written the epitaph of Yahoo Directory!

So how do you view this decision of Yahoo to shutter its Directory services! Do let us have your views on it!

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Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.