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F8 Facebook Developer Conference 2015

The recently concluded Facebook F8 Developer’s Conference had a little bit of everything: workshops, product demos, digital luminaries waxing eloquent on the main stage. Facebook's product experts freely traded geek info with the technical community. The big shout out was all about Facebook's determination to be a 'mobile first' platform for all its products.

Major Announcements and the Key Takeaways for Digital Marketers

Messenger as Platform

  • Integrating features from Messenger into other apps: Content created in-app with dynamic conversations in Messenger folds brands into the conversation
  • Users connect directly with businesses: With streamlined Messenger business users connect with brands, build relations and receive business value

Messenger for Business Conversation with Business

  • Express yourself with 40 new apps plus audio, video, GIF and photo: The tight integration of the Messenger UX with on-the-fly creation and deployment of app-created content within a message stream

Embedded videos

  • Now embed Facebook videos across the web: Content creators can now upload videos directly to Facebook
  • Mobile videos mark the way forward: Facebook users daily watch 3 billion videos, 65% on mobile devices.
  • Upping the visibility of Facebook videos going forward: Embedded videos watched in more places with greater ease enhances brand visibility

facebook embedded videos

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360° videos

  • Spherical 360 degree interactive videos coming soon
  • Will also play on the Oculus VR platform

Security and Infrastructure Stability

  • Security ranked high on Mark Zuckerberg’s keynote address
  • "Move fast with stable infrastructure”
  • Better security practices emphasized for all aspects of Facebook operations

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers.