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Featured image for Best of the Week | Leverage The Untapped Potential Of SlideShare, and much more…

Best of the Week | Leverage The Untapped Potential Of SlideShare, and much more…

This week’s hot news, events and videos from the online marketing and social media world.

slideshare

From the Position² Blog This Week:

Leverage The Untapped Potential Of SlideShare
Marketers often overlook leveraging the untapped potential of SlideShare, thinking of it as just a place to upload presentations and webinars. SlideShare is a content marketing social site and a perfect place to generate leads. Here’s how to turn SlideShare into an effective lead generation engine.

Three Tips for Improving Your B-to-B Social Media Marketing
The 3 Key Steps to Awesome Content Marketing That Works
6 Lead Generation Tactics That Can Give Startups a Big Boost

How SEM and PPC Are Different, and Why It’s Important
Mobile-Engagement Trick: The Truncated Article Page
What Makes A Good SEO Program “Good”?

Digital advertising may be top media category in 2016: Report

Best of the Week Video
Digital advertising is expected to become the No. 1 media category in 2016, according to a comScore report released exclusively to CNBC on Thursday. Watch this video where Gian Fulgoni, ComScore Co-Founder gives his views on the subject.

Persona Based Lead Scoring: The Mystery and the Method

Download this White Paper and learn:

Classify leads based on behavior and demographic details
Develop a consistent methodology to proffer quality leads to sales
Employ data integrity and tracking
Deploy marketing automation to improve efficiency and cut costs.?

Download the complimentary persona Based Lead Scoring White Paper now

Lead_scoring_Whitepaper

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Posted on: Aug 11, 2015

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