Designed and developed by Position², Arena is a Digital Marketing Platform that enables best-in-class demand generation programs. It is a result of the experience and learnings from delivering award-winning, ROI-driven campaigns for over 200 global companies over the last 15 years.
Digital marketing is complex and it involves the orchestration of activities across multiple disciplines, each one with its own specific set of tools, specialized skills, and best practices. The use of multiple tools also necessitates the collection of data and a set of measurements to accurately track and optimize for ROI. Some of the key challenges for marketers are how to:
Arena solves these challenges by providing:
With Arena, here’s what you get
Work with your agency to create and manage your campaigns easily using Arena. The visual timeline and task-based view give you a birds-eye view of all campaigns that are in progress. There are indicators for key milestones and actions that are required to be taken, allowing you to be on top of critical activities.
15 years of experience and learning have helped us create this space that makes collaboration between key stakeholders—client, account managers, and the team—easy and seamless.
Visualize your data—analytics, marketing automation, paid media, CRM, etc.—in one place. Arena has a powerful BI back end that collects data, consolidates it all in real-time, builds visual reports, giving you the insights you need and helps you optimize performance and drive ROI.
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