Arena

Arena

An Arena for Digital Marketing

Control

Control

Collaborate

Collaborate

Calibrate

Calibrate

An Arena for Digital Marketing

Designed and developed by Position², Arena is a Digital Marketing Platform that enables best-in-class demand generation programs. It is a result of the experience and learnings from delivering award-winning, ROI-driven campaigns for over 200 global companies over the last 15 years.

Digital marketing is complex and it involves the orchestration of activities across multiple disciplines, each one with its own specific set of tools, specialized skills, and best practices. The use of multiple tools also necessitates the collection of data and a set of measurements to accurately track and optimize for ROI. Some of the key challenges for marketers are how to:

  • effectively manage multiple activities across disciplines
  • leverage proven methods and frameworks across disciplines
  • create a seamless collaboration experience across internal and external stakeholders
  • translate overarching organizational goals to specific KPIs for each activity

Arena solves these challenges by providing:

  • an in-built digital marketing best practices as a set of defined framework & processes
  • a custom project tracking and visual display that helps track activities across disciplines
  • an interface designed around campaign assets that ensures collaboration amongst all stakeholders
  • a BI-driven dashboard that integrates data from multiple data sources

With Arena, here’s what you get

  1. Transparency and visibility
  2. A collaborative environment
  3. Dashboards that drive optimization

Control

The visual timeline and task-based view give you a birds-eye view of all campaigns that are in progress. There are indicators for key milestones and actions that are required to be taken, allowing you to be on top of critical activities.

  • An intuitive visual timeline to view all your campaigns
  • Clarify, review, and approve; get notified on your agency’s work as well
  • Inbuilt workflows based on best practices— drive performance and quality

Collaborate

15 years of experience and learning have helped us create this space that makes collaboration between key stakeholders—client, account managers, and the team—easy and seamless.

  • Enhanced collaboration by bringing clients and all teams together on a single platform
  • Improved engagement with stakeholders at a campaign level
  • One location to access and review campaign assets

Calibrate

Visualize your data—analytics, marketing automation, paid media, CRM, etc.—in one place. Arena has a powerful BI back end that collects data, consolidates it all in real-time, builds visual reports, giving you the insights you need and helps you optimize performance and drive ROI.

  • One dashboard to view campaign performance from multiple sources
  • Insights and analysis that’s data-driven
  • Data modeling to optimize spends and maximize performance

For more details contact arena@position2.com