Web Analyst / GTM Implementation Specialist


Bangalore, India

Job Summary

We are looking for an enthusiastic, detail-oriented Web Analyst/GTM implementation specialist to help create data-driven marketing solutions. The responsibilities include thoroughly analyzing the data and coming up with insights. He/she should be able to expert in implementing GTM tags and debugging the issues in them.

Job Description

  • 2-5 years of experience in setting up analytics platforms, tag implementation, analyzing data and reporting insights from the data
  • Hands-on experience with tools like Google Analytics and Google Tag Manager
  • Tag implementation on CMS platforms: Drupal, WordPress, Shopify, Magento
  • Tag Troubleshooting: Conversion, Remarketing, Dynamic Remarketing, Tag Manager, Analytics.
  • Audit existing set-up and recommend best practices-based implementation including Events, Custom Dimensions etc
  • Develop meaningful reports on cross-channel performance. Draw conclusions and recommend next steps that apply across channels
  • Implement custom tags through GTM
  • Design user-flow strategies and recommend changes to the website for optimal consumer experience
  • Ability to identify and recommend goals and set these up within tools like Google Analytics
  • Evaluate and set-up tracking. Audit current analytics set-up for clients and prospects. Recommend next steps
  • Ability to analyze web traffic, create holistic dashboards/reports by pulling data from different data sources and present to senior clients
  • Provide actionable insights and recommendations from data. Help in decision making.
  • Document new processes and enhance existing
  • You own timely delivery of weekly, monthly/quarterly reports
  • Co-ordinate across groups (such as PPC, SEO, web, marketing automation etc.) to ensure you understand the impact of their activities and take their actions into account while recommending solutions or fixes
  • Attend client calls
  • You should be on an always learning mode to upgrade skills and learn with a growing company