Strategic Planner


Bangalore, India

Job Summary

As a Digital Marketing planner, the key responsibility will be to develop digital strategies based on the frameworks followed at Position2. Working closely with delivery teams (Demand Generation, PPC, Creative, Marketing Automation, SEO, Analytics, etc.) to design campaigns based on client goals is key. The role also includes campaign audits and providing campaign optimization tweaks to improve performance & reach goals

Job Description

  • Use primary and secondary research methodologies to derive insights.
  • Build persona-based behavior insights backed by data.
  • Generate competitor insights to differentiate client solutions/product.
  • Analyze the existing database to identify what works and what doesn’t.
  • Build digital strategies that encompass marketing strategies, content strategies, channel strategies, etc.
  • Collaborate with the teams that will execute the strategy.
  • Analyze existing campaigns and provide insightful recommendations.


  • Experience with digital marketing and data-driven insights
  • Experience with building content strategy
  • Ability to work with multiple clients simultaneously
  • Strong strategic and creative thinking
  • At least 7 years of experience in a digital marketing agency