The Lead Marketing Automation is part of the Marketing Automation Team and will play an integral role in building and executing best-in-class marketing programs, including segmentation, testing, and deployment across platforms such as Marketo, Hubspot and Eloqua. You’ll support critical marketing operations initiatives such as the lead lifecycle, scoring, nurturing, segmentation, and data cleansing. You know the devil is in the details and can build multiple campaigns at a time with a high-level of accuracy. As you will be working closely with our clients in the US region, your working hours may be adjusted in a way so that there is an overlap with different time zones for coordination.
You will also require to manage a team of 2 to 3 junior marketing automation resources. You should Lead, mentor, and empower junior team members.
As a Marketing Automation Specialist, the individual would be reporting to the head of department and would be involved in: