The content strategist role requires excellent writing skills, client-facing skills, and significant content marketing knowledge.
The role requires conducting audience research and studying available data to understand what new content to produce and why. Planning content ideas that tie back to business goals and target audience needs.
Maintaining consistency in content production by developing a key brand message and content value proposition, creating brand voice guidelines, style guides, accessibility guidelines, and related templates.
Setting up and maintaining a streamlined content workflow and editorial calendar for content operation and production.
Reporting that involves studying metrics showing its performance. Repurposing and updating/refreshing content to get more mileage from content the team creates and ensuring all content is up to date to offer the most value to the target audience.
Role & Responsibilities
- Storytelling – A key skill for telling brand stories while working closely with the content team including writers, UX designers, and editors.
- Empathy – Creating digital content that is not limited to production. It also involves making key decisions such as figuring out which content formats to create and for which channels. Besides that, developing buyer personas, brand tone of voice, style guide, and the content strategy itself, demand a deep understanding of the target audience and their pain points. This requires empathy as a fundamental skill to recognize what the audience needs, which content can help, and how it can resonate with them.
- Writing – Not only should you have good long-form writing skills as a strategist, but you should also have effective copywriting skills to create and help produce top-quality content.
- Organic Marketing – Having a strong grip on keyword research, understanding visitor search intent, and on-page optimization is crucial for content distribution.
- Social media – Ideally, you should not only promote content on social media but also listen to your target audience to understand their pain points better.
- Editorial skills – This skill is essential for you to create and document a brand’s editorial style and manage your content production on a schedule.
- Data analysis skills – Having the skill to interpret data is critical as a strategist to inform the ‘why’ behind the content strategy you create.
- Technical skills – While you don’t need to be an IT expert, knowing the full potential and limitations of technology tools will come in handy.
- Communication and coaching – Clearly articulating your thoughts on content goals, audience needs, feedback on content production, and the strategy you create is another must-have skill. Since you will also be responsible for working with others on content creation and more, having the skill to collaborate with the team and stakeholders on the ‘why’ behind your strategy is also crucial.
- Excellent copywriting skills – ability to write great content and strategize it. You need excellent copywriting skills to be able to plan, direct, design, and edit content that get results.
- Content presentation skills – you should be able to determine how content should be packaged for new and existing buyers to induce them to take business actions.
- Content delivery skills – you determine the best distribution channel to deliver content to your audience.
- You should have experience in handling and strategizing marketing campaigns.
- Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your clients product or service and thereby earn revenue.
- Editorial competency – you will conduct thorough audits to determine what content should be kept, edited and/or rewritten.
- Good analytical abilities to spot patterns and trends in content marketing data
- Team-building skills and attention to detail with a keen interest in organizational goals and targets.
- Leadership qualities coupled with pressure handling capabilities is essential.
- Performing exhaustive research to gain in-depth knowledge of all customer personas/ products and analysis on consumer/ business thoughts and trends.
- Creating specifications and content appropriate for the brand’s customer/ business personas.
- Planning the editorial calendar and content proposition and collaborating with content management teams, creative teams, and client teams to implement strategy.
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
- Developing editorial strategy, so content is consistent across all delivery platforms.
- Conducting periodic content audits.
- Tracking and calculating content ROI.
- Ensuring that content strategy meets business objectives.
- Strategizing and improving content delivery and promotion.
- Analyzing content marketing strategy to evaluate whether it’s working or not.