What Today's Marketers Must Know.
Free, Live Webinar | March 30 2011 - 10:00 AM PDT.
If your company is one of the 82% without a clearly defined social media strategy, this webinar is for you.
Even five years ago, CMOs believed it was their job to manage their brands. Today's smartest marketers understand that the landscape has changed dramatically. You can no longer control the conversation, you have to join it. And to do that, you have to know where it's happening, when.
In this webinar, Position²'s CEO Rajiv Parikh will share the keys to social media success:
- Clearly define what success looks like and codify your KPIs
- Create a comprehensive list of keywords and search terms
- Adopt a proactive discover and engage strategy to put you at the heart of any conversation taking place about your brand-using the best algorithms and the best people
- Integrate social media into your multi-channel marketing strategy
- Accurately track the reach and results of your social marketing efforts
Finally, you'll learn first hand how one major US B2C brand has leveraged social media to increase customer engagement and build market share. And bring your questions. This is an interactive event.
About the Presenter: Rajiv Parikh, CEO Position²
Rajiv founded Position² as a search and social media firm in 2006. His belief in the power of social media to change the relationship between consumers and brands led him to create the next generation social media engagement platform at Position².
|Position² is a Search and Social Media Marketing firm that delivers continuous growth for our clients using our proprietary "Surround and Intent" Marketing Methodology. Position² Brand Monitor™ is our flagship product, a real-time social media listening and engagement platform that powers actionable engagement for companies.||In Partnership with SearchEngineWatch.com