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Keyword Tracking in MSN

As we know MSN keyword report does not provide us the keywords that are actually used by the user. Here is a way to track these keywords in MSN:

We need to use a dynamic variable ”Query String” to track these keywords, Query String automatically populates the actual search query to the given tracking parameter.

Sample URL: www.position2.com/?utm_term={Query String}

Other possibilities that we can track

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There are two ways to use this data for keyword optimization:

1)     Add the relevant keywords to campaigns to get more reach

Exclude irrelevant keywords

Contributed by Sudheer D



Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.