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Google Base and SEO

Google Base is another one of the hidden gems in Google’s magic box. You don’t hear about on a daily basis but it appears to provide a new way for publishers to distribute and promote content.

What is it?

Google Base is a free online database where you can post any information free of cost as long as it follows Google’s program policies. Products and services, recipes, classified ads, you can post almost anything you can think of. However it is a dream land for those who have a list of good stuff to sell and no forum to market.

How does it work?

It’s really very simple. Just open an account or use an existing account if you have one. Choose to submit a feed and look at the various options for feed types. If you already have an RSS feed for your product, you can submit this, but some information will still be missing, so it is advisable to construct a text file as per Google's field pattern. This allows you to think and include keywords and key phrases for appropriate searches. After the content is ready, submit it.

What’s amazing is that you can register up to 10 data feeds in your Google Base account and almost one million items equally distributed between 10 feeds.

Google Base and SEO

Submitting your content to Google Base actually helps you get additional organic search engine traffic.

Algorithm for ranking Google Base products is more literal in Google Base. It is not as sophisticated as the algorithm for Google search. This should be taken into account while preparing your product feed. Points such as including factors relevant to your product especially the product name, model etc in your product title and description, become crucial. The keywords you are targeting should also appear in the title and description. The first 10- 15 words are quite significant, so must be used wisely. But beware; do not stuff the description with a whole lot of keywords as this could lead to your listing to be penalized.

Adding relevant images to your feed can increase your click-through rates. This is another important optimisation tip you can use. It will help you rank well in Google Base. Finally, Google product search uses seller ratings; customers leave feedback about their purchase experience with a company as on any online purchasing portal. So try and get as good a rating as possible as this will only positively impact your rating in Google Base.

Contributed By Shruti Kekre

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.