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Build your LinkedIn Network, Why Google’s Penguin Update is important and much more… | Best of the Week

This week's hot news, events and videos from the online marketing and social media world.

6 Tips To Build Your NetworkFrom the Position² Blog This Week:

LinkedIn 101: 6 Tips To Build Your Network

LinkedIn has changed the landscape of professional and business networking significantly and is far more effective in generating business leads than other networking sites. If you haven’t factored LinkedIn into your SMM strategy, it’s time to start immediately. Here are a few general tips on how to build a solid LinkedIn network.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media


YouTube’s 20 Most-Shared Ads in April Video of the Week
YouTube’s 20 Most-Shared Ads in April.
It seems like creating advert videos for YouTube is a surefire way for companies and organizations to get an audience’s attention. Whether it’s a short film, an interactive video or a long-form advertisement, people will watch and share compelling content, and the most-shared ads during April prove it.
Maximize ROI with Performance Leads for B2B
Position² designs a custom lead generation program for you like a digital marketing agency would do. And yes - you pay only for leads delivered. This is unlike lead generation networks who leverage their existing networks or sites to generate leads by running your creative in their sites along with others and waiting for leads - also called Spray & Pray!Click here to know more! Click here to know more!

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Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.