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Measure Your Brand’s Social Media Health, Amplify the Power of Your Lead Nurturing and much more… | Best of the Week

This week's hot news, events and videos from the online marketing and social media world.

Google’s Penguin Impact on Traditional SEOFrom the Position² Blog This Week:

Google’s Penguin Update: Impact on Traditional SEO

Penguin, the latest change to Google search results algorithm is a game changer of sorts for businesses doing SEO the old way. And Google will not stop with Penguin. But there is still hope. With certain checks in place to ensure only quality and clean SEO techniques are employed, you can be assured that SEO will always work for you. Here’s a list of things you should focus on from here on.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media


Social Media policy Video of the Week
5 Steps to Creating a Social Media Policy
Social media is all about real-time communications. If your messages aren't managed and monitored, it can land your business in legal trouble, or damage its reputation. Here, Mikal Belicove outlines five steps you'll need to take to create a social media policy for you and your employees.
Maximize ROI with Performance Leads for B2B
Position² designs a custom lead generation program for you like a digital marketing agency would do. And yes - you pay only for leads delivered. This is unlike lead generation networks who leverage their existing networks or sites to generate leads by running your creative in their sites along with others and waiting for leads - also called Spray & Pray!Click here to know more! Click here to know more!


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Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.