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Marketing to Baby Boomers, The Rise of Social Advertising and much more... | Best of the Week

This week's hot news, events and videos from the online marketing and social media world.

Marketing to Baby Boomers From the Position² Blog This Week:The Three Major Demographics for Online Marketers (Part 2): Marketing to Baby Boomers.
A growing number of baby boomers are taking advantage of online shopping and social media, which is why brands and online marketers need to keep this key demographic segment in mind while designing their marketing campaigns. In the second of our three part series, we focus on what marketers need to do to target this very important segment.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media


Video of the Week Video of the Week
Funding Values Twitter at $8.4 Billion. Amir Efrati reports on the significance of fresh fundraising for Twitter, bringing the value of the site to $8 billion. He talks with Stacey Delo about the importance of the funder, Digital Sky Technologies.

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Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers.