Skip to main content


  • Categories
  • Author
  • Year

Author: Divya Krishnan

Divya Krishnan, Director, Data Science has more than 12 years of experience in digital media and analytics. Her strategic focus combined with technical expertise has impacted the course of action for several world-class companies including Financial Force, Truste, Philips, Coke, S.C.Johnson. She has expertise across web and marketing analytics techniques including Funnel Analytics, Campaign Measurement, Testing, and Predictive Analytics.

Blogs by the author

Marketing Dashboard Essentials: Is Your Campaign Data Truly Integrated?

By Divya Krishnan

This is the first in a series of blog articles called Marketing Dashboard Essentials. This series is designed to help you quickly…

The Myth of Perfect Marketing Dashboards

By Divya Krishnan

With marketing going digital, it’s becoming increasingly important to measure results. There are 5000+ data sources, and the…

5 Things Every CMO Must Know About Conversion Rate Optimization (CRO)

By Divya Krishnan

Look before you leap! We learnt this lesson from childhood. Unfortunately, many of us forget this as we dabble with our hyper…