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Author: Divya Krishnan

Divya Krishnan, Associate Director, Marketing Analytics has more than 8 years of experience in digital media and analytics. Her strategic focus combined with technical expertise has impacted the course of action for several world class companies including Financial Force, Truste, Philips, Coke, S.C.Johnson. She has expertise across web and marketing analytics techniques including campaign measurement, conversion optimization and predictive analytics.

Blogs by the author

5 Things Every CMO Must Know About Conversion Rate Optimization (CRO)

By Divya Krishnan

Look before you leap! We learnt this lesson from childhood. Unfortunately, many of us forget this as we dabble with our hyper…