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Author: Betty Kaufman
As Senior Director Content Strategy for Position², Betty Kaufman is a results-oriented marketing professional with proven ability to create compelling assets that help drive successful demand-generation campaigns.
Blogs by the author
Personas Vs Personalization
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Getting the Most Out of Personas and Personalization
As marketers, why do we love buyer personas? Because we believe they will…
What Is Personalized Content, and How Can You Use It to Drive Sales?
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When you’re on Amazon’s site, aren’t you amazed (impressed, frightened, in awe) when you see them serving up products that you did…
Content Marketing Best Practices
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According to Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing…
Adopting Local Store Marketing in your multi-location marketing strategy| Position2
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Managing local marketing strategies for multiple-location companies can be challenging, even for experienced marketers. Let’s say…