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Author: Betty Kaufman

As Senior Director Content Marketing for Position², Betty Kaufman is a results-oriented marketing professional with proven ability to formulate strategies, develop and execute comprehensive plans, and achieve desired results for her digital marketing clients.

Blogs by the author

Seven Tips to Improve Emails for Better Email Marketing Campaigns

By Betty Kaufman

Posted in

Email continues to be a critical piece of most demand-gen marketing campaigns. But sadly, email doesn’t always perform the way you…

Key Steps for Improving Your Brand

By Betty Kaufman

Posted in

According to, brand is defined as “Unique design, sign, symbol, words, or a combination of these, employed…