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Author: Betty Kaufman

As Senior Director Content Strategy for Position², Betty Kaufman is a results-oriented marketing professional with proven ability to create compelling assets that help drive successful demand-generation campaigns.

Blogs by the author

What Is Personalized Content, and How Can You Use It to Drive Sales?

By Betty Kaufman

Posted in

When you’re on Amazon’s site, aren’t you amazed (impressed, frightened, in awe) when you see them serving up products that you did…

Content Marketing Best Practices

By Betty Kaufman

Posted in

According to Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing…

Adopting Local Store Marketing in your multi-location marketing strategy| Position2

By Betty Kaufman

Posted in

Managing local marketing strategies for multiple-location companies can be challenging, even for experienced marketers. Let’s say…

Seven Tips to Improve Emails for Better Email Marketing Campaigns

By Betty Kaufman

Posted in

Email continues to be a critical piece of most demand-gen marketing campaigns. But sadly, email doesn’t always perform the way you…