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Author: Betty Kaufman
As Senior Director Content Strategy for Position², Betty Kaufman is a results-oriented marketing professional with proven ability to create compelling assets that help drive successful demand-generation campaigns.
Blogs by the author
What Is Personalized Content, and How Can You Use It to Drive Sales?
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When you’re on Amazon’s site, aren’t you amazed (impressed, frightened, in awe) when you see them serving up products that you did…
Content Marketing Best Practices
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According to Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing…
Adopting Local Store Marketing in your multi-location marketing strategy| Position2
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Managing local marketing strategies for multiple-location companies can be challenging, even for experienced marketers. Let’s say…
Seven Tips to Improve Emails for Better Email Marketing Campaigns
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Email continues to be a critical piece of most demand-gen marketing campaigns. But sadly, email doesn’t always perform the way you…