Position2’s experts have designed an effective and efficient methodology for SEO. With years of experience under our belts, we get your site the traffic it needs creatively and intelligently.
SEO Strategy Development By understanding your business and buying cycle we identify the most effective keywords for your site. We complete a comprehensive analysis of the search engine tactics used by your top competitors ensuring you’re staying ahead of the competition.
Site Analysis
Before we start an SEO exercise, a thorough pre-analysis of your website is conducted to check if your site meets SEO standards. We determine what makes your web site work well, along with the problems it presents to potential customers. We study your design and generate solutions to improve traffic and sales. Our thorough site analysis addresses technical, design, and communication concerns, and identifies areas for improvement.
Keyword Analysis
Choosing the right keywords is a critical step in successful SEO campaigns. We start with an initial list based on the client brief. We then use multiple tools to arrive at a final list that is relevant to your business, and has the most potential to get a high rank for your site. These tools allow us to determine the search volume of potential search terms and the related terms. We also research search habits of specific target audiences.
SEO Recommendations
Our recommendations cover changes that need to be made at your site. These include and are not limited to changing meta tags, content, and in certain cases even adjusting the URL and the site structure. Recommendations are based on the final list of keywords that were identified during keyword analysis. The recommendations also includes creation of site-maps to be submitted to search engines.
Link Recommendations
Links from other sites to yours factor largely in how search engines rank your site. We analyze existing links to your site, study links that your top competitors have and put together a recommendation on the number and type of links your site would need to help it achieve good ranks.
Analytics and Reporting
SEO is a continuous improvement process. Measuring the success of your web site or Internet marketing campaign requires a combination of powerful web based tools and understanding the application of data to improve your site's performance. We regularly track your organic search results by monitoring, updating and re-submitting your web pages after content changes.
Monthly ongoing SEO
Position2 SEO offering is a monthly ongoing process. As part of the process the SEO recommendations include SEO compliance, keyword analysis, Tags, Site structuring, Content recommendations and Site map submission.
We also record your sites existing traffic, ranks for selected keywords and other key performance indicators. This is followed up with a 90-day report that records the same parameters after implementation of the SEO project.
Other specific actions implemented every month, include
Recommendations to cover additional keywords
Recommendations to overcome any decrease in ranks
Recommendations based on competitive activity
Recommendations based on any change in the Search engine algorithms
