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"Increasing traffic and visibility" |
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"Ramping Up MIT's web traffic"- MIT OpenCourseWare |
"Ramping Up MIT's web traffic"- MIT OpenCourseWare
Situation
The Massachusetts Institute of Technology (MIT) OpenCourseWare (OCW) Project offers free web access to 1,600 classes in 35 academic subjects at MIT. To promote the OCW project, MIT applied for a Google Foundation grant. These grants allow organizations to advertise on Google to publicize their projects.In August 2006, MIT was awarded a $450,000 Google Grant. MIT asked Position2 to manage the Google Adwords account. |
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more...
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"Crank up the user base"- Group SMS Internet Site |
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"Grow the membership base"- Medical Service Membership Firm |
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"Grow leads while decreasing costs"- Debt Counseling Firm |
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