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Acquires Webshastra – a pioneer and leading provider of Internet Marketing Services
Bangalore , India – ( July 13, 2006 )
Position2, a leading global provider of Search Engine Marketing services, has announced the launch of its full-scale operations in India. Aiming to further consolidate its presence in India, the company also announced the all-stock acquisition of Webshastra, a pioneer and leading provider of Internet marketing services in India, including its proprietary real-time web content and ad serving tracking tools, skilled manpower, large client base and infrastructure.
Globally, Position2 offers a whole range of Search Engine Management (SEM) services including Pay Per Click Management (PPC), a result oriented search advertising that includes Keyword Generation, Advertisement Creatives, Bid and Landing Page Optimization, Website Analytics and CRM integration; and Search Engine Optimization Compliance (SEO). The company also offers real time tracking and analysis of web traffic and enables web linking of content with related blogs and websites to control, track and optimize Internet marketing campaigns across multiple portals.
“Webshastra is a pioneer and leading provider of online marketing services in India,” said Rajiv Parikh, CEO, Position2. “Its proprietary, real-time tracking tools and ad-serving capabilities will allow us to enhance the quality of our services portfolio and to build a high quality client oriented Internet marketing infrastructure, that offers a whole range of search engine marketing services to our rapidly expanding clientele,” he added.
“The acquisition by Position2 further highlights Webshastra’s strong technical and Internet marketing capabilities and foundations,” says Vinod Nambiar, Co-founder, Webshastra. “As a fully integrated team within the Position2 service portfolio, we will continue to drive significant enhancements on the technology front and also work on the various Internet marketing initiatives that have been already launched by us.”
About Position2 Position2 is a leading provider of search engine marketing services, serving clients around the globe. The VC-backed company improves lead generation, customer acquisition and brand visibility through Pay Per Click advertising management (PPC), Search Engine Optimization (SEO), and Web Analytics. With operations in Silicon Valley and India, Position2 offers a full service, performance-driven approach to agencies and a diverse array of growing companies. Position2 was formed in 2005 and is funded by Erasmic Venture Fund, an innovative US/India VC fund and a high profile group of Silicon Valley angels. For more information on Position2, please contact us.
About Webshastra Webshastra, is a leading provider of technology and media solutions for Internet marketing. Co-founded by Vinod Nambiar and Rakesh Verma, Webshastra is a true online marketing pioneer and is credited with the implementation of the first Indian web advertising network. Established in 2000, the company has built its strong reputation purely on the quality of its online advertising work for large multinational firms. Apart from partnership with global leaders in this space, Webshastra also develops its own technology. Media Contacts:
Jomol Verghese
EXL Public Relations
+91 94492 31325
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Rajesh Sule
Director Business Development
Position2
+91 98204 86269
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