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How Automated Bid Management is improving search
returns by over 20% |
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| In recessionary times, when marketing dollars need to work harder, search is emerging as the clear winner and channel of choice for large enterprises that rely on the internet for lead generation. With the increased complexity and shortened cycles of paid search campaigns, there is an urgent need to improve the way enterprises manage and scale their paid search campaigns. Three main task areas PPC campaign managers spend their time on – Bid management (60%), Optimization (20%) and Reporting (20%) |
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| In this webcast, Rajiv Parikh, CEO and Vinod Nambiar, Director - Global Delivery of Position2, Inc. will discuss: |
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The business value of automating bid management
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The immediate improvement in search results, and |
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Share cases where marketers have improved returns substantially |
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In addition, attendees of this webcast will get a free Search Marketing Efficiency (SME) Score report for their current PPC campaign(s). |
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| Live Webcast |
Speakers |
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Rajiv Parikh, CEO, Position2
Vinod Nambiar, Director - Global Delivery, Position2 |
Date |
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October 1, Thursday |
Time |
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12 pm, PT |
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