Position2 Press Releases

How Automated Bid Management is Improving Search Returns by
Over 20%


Santa Clara, CA, September 10, 2009: Position2, an integrated Search and Social Media marketing company will present a free webcast titled: How Automated Bid Management is improving search returns by over 20% on October 1, 2009 at 12 PM Pacific Time.

In recessionary times, when marketing dollars need to work harder, search is emerging as the clear winner and channel of choice for large enterprises that rely on the internet for lead generation. Paid search has moved up from being a backroom function to one that is closely monitored by CMOs and senior management. With the increased complexity and shortened cycles for paid search campaigns, there is an urgent need to improve the way enterprises manage and scale their paid search campaigns.