How Automated Bid Management is improving
search returns by over 20%

Speaker Rajiv Parikh, CEO, Position²
Vinod Nambiar, Director - Global Delivery, Position²

In recessionary times, when marketing dollars need to work harder, search is
emerging as the clear winner and channel of choice for large enterprises that
rely on the internet for lead generation. With the increased complexity and
shortened cycles of paid search campaigns, there is an urgent need to improve
the way enterprises manage and scale their paid search campaigns.
Three main task areas PPC campaign managers spend their time on –
Bid management (60%), Optimization (20%) and Reporting (20%)

• The business value of automating bid management
• The immediate improvement in search results
• Share cases where marketers have improved returns substantially