How Automated Bid Management is improving search returns by over 20%

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Webcast: How Automated Bid Management is improving search returns by over 20%.
Speaker Rajiv Parikh, CEO, Position²

Webcast: How to achieve continuous growth in a flat market.
Speaker Rajiv Parikh, CEO, Position²

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Position² Webcasts

How Automated Bid Management is improving search returns by over 20%

Speaker Rajiv Parikh, CEO, Position² Vinod Nambiar, Director - Global Delivery, Position² In recessionary times, when marketing dollars need to work harder, search is emerging as the clear winner and channel of choice for large enterprises that rely on the internet for lead generation. With the increased complexity and shortened cycles of paid search campaigns, there is an urgent need to improve the way enterprises manage and scale their paid search campaigns. Three main task areas PPC campaign managers spend their time on – Bid management (60%), Optimization (20%) and Reporting (20%)
Key points to discuss:
The business value of automating bid management The immediate improvement in search results Share cases where marketers have improved returns substantially