Increasing traffic and visibility
About Effinfunny
Effinfunny.com is an online stand-up comedy video site that features a variety of up-and-coming, as well as established comedians. The site entertains its users while providing a valuable promotional vehicle for comedians. It provides a complete package of quality stand up and sketch comedy, with a new clip every day.
Effinfunny showcases stand up and sketch comedy that is funny, well produced and on a daily basis. Effinfunny provides its artists with individual profiles to showcase their clips, bio, tour dates, and headshots to their ever growing fanbase.
• Visit Effinfunny at http:// effinfunny.com
Situation
Effinfunny wanted to increase its traffic from Search Engine Marketing while decreasing the cost per registration. This rapidly expanding stand-up comedy site offers a wide section of artist’s personal profiles as marketing tools, as well as videos to the user. Effinfunny laid more emphasis on traffic building rather on conversions for which they required a website rich in content as well as the relevant keywords needed to facilitate better rankings on major search engines.
Recommendations
We made the following changes: The main aim for Effinfunny was not conversions but to increase traffic to the website, over the past 6 months through SEO and social media marketing (SMM) efforts; Effinfunny has more than doubled overall traffic to the site. This has come via a multi-pronged approach:
1. Created a PPC campaign with minimal keywords, directing traffic directly to the home page.
2. Enabled videos to be shared via Facebook, digg and del.icio.us.
3. Created active Facebook and MySpace groups with outreach to the target audience.
4. Commenting on discussions related to the videos – tagging videos with terms that do well in keyword research.
5. Utilizing blogs to build awareness of Effinfunny and its content.
6. Created SEO-friendly files, tags and descriptions.
7. Used distribution tools to load select promotional clips to a variety of sites.
8. Fostered a community amongst registered users.
9. We put more emphasis on networking rather than just submitting to directories.
10. Update the content on a daily basis in order to keep the website active.
11. Multiple video clips keep the site high on ranking for multiple searches.
12. Worked with Effinfunny in developing a website with the relevant keywords and content, ensuring better results on search engines
Results
Since Effinfunny opted for SEO and PPC
1. Higher natural search ranking across relevant keywords
2. Effinfunny gets more than 42% of its traffic from search engines, as compared to 33% from direct traffic and 25% form referring sites; clearly indicating that more than half of the visitors are from search engines.
3. The SEO and PPC campaign has allowed Effinfunny to witness a 72.59% of new visitors in the last couple of months as compared to repeated visitors which amounted to 27.41%
4. Effinfunny ranks ahead of many well-known brands for targeted keywords. For example, Effinfunny is now the #3 Google result for “standup comedy”.
5. Over a 6 month period cost per new registered user dropped over 50% as volume grew dramatically. “Position2’s search marketing campaign has been vital in growing Effinfunny’s user base. Our increased visibility makes Effinfunny a better tool to help our comedians reach out to their current and potential fans. Our improved traffic and ranking has tremendously increased the company’s value and ad revenue,” Sandeep Parikh, CEO of Effinfunny. |
