"Crank up the user base"- Group SMS Internet Site

Situation

New Group SMS is a site that allows SMS users from around the world to create text messaging groups and communicate in chat style at no additional cost. To test new capabilities and get the attention of investors the firm needed to increase visibility to achieve its goals. The company required at least 10,000 users in 6 months.    

Our Strategy
Understand the needs of the target market and employ keywords and ads that are appealing to them regardless of location and age group

• Run targeted campaigns in the US, UK, India, Philippines and in other countries where mobile phone penetration and SMS use is high. Use low cost countries to generate numbers
• Build landing pages that are customized to the different types of ads and appeal to the target groups
• Continuous Bid optimization to keep costs low while reaching the end results

Results
While decreasing the budget, the site consistently increased users and achieved its target users – 30% faster than expected

• Users are worldwide and demographically widespread to increase opportunities for targeted offerings
• Conversion rates increased from 500% over the campaign period
• Cost per click and cost per conversion continually decreased allowed for much higher ROIs than expected