"Grow leads while decreasing costs"- Debt Counseling Firm

Situation 

A major debt counseling firm wanted to increase its lead flow from SEM and decrease the Cost Per Lead (CPL). This rapidly expanding debt counseling and consolidation firm gets a majority of its leads from SEM and has over $10 million in revenue. Prior to working with Position2 the firm worked with other agencies in the past and had a search account that was unduly complex and difficult to grow. The firm also had no clear picture of the number of leads which were created through direct calls from landing pages versus other media channels.   

Our Strategy

• Employ a variety of search engines to optimize campaign results through keyword management, bid optimization and new ad creative
• Develop new landing pages and test them to increase conversion ratios
• Recommend content and technical modifications to improve SEO
• Deploy successful strategies across new ad networks
• Create a more targeted strategy for capturing phone related leads and tie that to actual sales    

Results

• Superior quality of leads with CPL lowered by 30% to 50% per search engine
• Increased growth in leads in previously stagnant accounts
• Higher natural search ranking across relevant keywords
• More precise data on which keywords and ads improve sales.