"Grow the membership base"- Medical Service Membership Firm

Situation

This VC funded firm needed to develop a marketing strategy and develop a new site. The site would attract, inform and convert prospective members. As part of the strategy, the firm would offer disease management entities in-depth expertise while enabling prospective members to learn about their offering.  The services of this company also included offering a high quality second opinion service where members could tap leading experts in their medical condition for help wherever they are. These experts would help manage and provide the highest quality, consistent care for their members. 

Our Strategy
Offer a comprehensive approach for the client including website design, development, content creation, SEO, paid search marketing and CRM integration

• Leverage relationships with multiple firms to quickly develop and deploy the project
• Provide information and links with alliance partners
• Work closely with the client to develop the sales information and membership acquisition process
• Guide and manage implementation of PPC and SEO to target disease management segments 

Results
From start to finish of web implementation, the major site was completed in 2 months at a very attractive cost
A rapidly building membership base through successful PPC implementation