No Spray & Pray
Position² designs a custom lead generation program for you like a digital marketing agency would do. And yes – you pay only for leads delivered. This is unlike lead generation networks who leverage their existing networks or sites to generate leads by running your creative in their sites along with others and waiting for leads – also called Spray & Pray!
Position² is a leading Search and Social Media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround and Intent Marketing’ methodology. The company's adaptive search technology solution is customizable to evolving marketing needs, and delivers integrated search and social media marketing that engages prospects at multiple touch points in the online environment. This results in measurably improved marketing performance.
A few of our clients Read what they have to say
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Performance Leads™ for B2B
Performance Leads™ utilizes proven adaptive technology and intelligent campaign planning to map media to your target audience and drives action through relevant ad messaging and informative product / service showcase.
The B2B package is a configuration of Performance Leads that directly addresses the challenges faced by B2B marketers. The need to reach out and the need to influence by providing rich content on the product
Components of B2B Performance Leads
Includes PPC @ Google, Business.com, Knowledgestorm, Marchex, Email, Webinars, Sponsorships, Banners.
Creative strategy and assets that communicate effectively to get higher response rate
Ongoing optimization to improve ROI
Microsite designed using B2B landing page best practices
Leverages existing assets & provides assistance to create more
Analytics and CRM integration to help optimize quality of leads
Lead Generation Program Framework
- PAY PER CLICK
- NATURAL SEARCH
- Forms posted to
Position2 will create a new domain to host a landing page, the form fills will be directly synched with client forms. In case client wants Position2 to drive activity at the client domain, all traffic will be led to client site & all creative assets will be based on client brand.
Creative assets included in program
For use in Google, Bing, Business.com and Linkedin
(Minimum 1) Includes adaptations Flash and Gif banners help reach out and also build out the brand.
Email marketing to lists rented from sites listed above
Hosted separately. Dedicated landing page for money, with listing of sub category of products and call to action in all pages No site navigation links to be present on the landing page Content to be included: Testimonials (To be provided by client)
Position2 may recommend creation of digital assets like whitepapers, videos etc. Production cost for these will be extra
Get started in 2 weeks
CPL & Leads
Lead Generation Program kick start
Client will be provided an online dashboard that displays leads that have been generated by the program. A detailed report with information on leads by channel, keywords etc. is only available in an Agency engagement
Configured for Effective B2B Marketing
B2B Marketing Is Unique. Your product and service is unique, so the way you sell it should be unique!
Here are things you need to consider
Multiple Decision Makers
Most mid – large corporations have multiple people who are involved in the buying process. So as a marketer you need to reach out to each one of them and provide information that are relevant to them.
Long & Interrupted Sales Cycle
Most products are not purchased on impulse. There are multiple stages and criteria for evaluation; there is need for budget approvals, inability to use personal credit cards etc., which leads to long & interrupted sales cycles. As a marketer your programs needs to have a way to keep a track & keep communicating, to avoid drops along the way.
Multiple Product Consideration
Every prospect will have at least 2 alternatives in the consideration set. Technically this means you can most certainly be considered even in cases another vendor has been shortlisted. This means if you build high visibility you get the advantage of top-of-mind recall. And even if you are late to the party – you can be invited as long as a fit exists.
Where do they look?
83% of buyers start with Google search
Client site & industry sites are top influencers
The Position2 PPC team is an experienced set of experts who create your PPC strategy, execute using a powerful toolkit, optimize for the highest possible ROAS and report rich analytics.
Certified GAP Team, Certified Agency Status
Autobid Recommendation Engine, Pulse KPI Dashboard
Successfully Managed Campaigns for 50+ Clients
We audit previous campaign(s) and optimize new campaigns for up to 40% better ROI
The Position2 media team identifies the optimal mix of media vehicles for your audience. Leveraging strong media partnerships, we ensure you get the best value for your budget.
Dedicated and Experienced Team
24/7 Support, Email and Phone
Partners with Over 200 Channels and Ad Networks
Our design team leverages the interactive nature of the web to create highly immersive pieces of communication that are memorable, build your brand and get you results. Some samples of our recent work are below, our online portfolio has many more examples.
Experts on Modern Web Design Tools and Techniques
Award Winning Copywriters, Content Creation Gurus
- Position2 is a real driver of what's taken us from a very small mom-and-pop shop to 260 employees and an industry leader… They've really partnered with us in a team approach to help us figure out, assess, and do the analysis to figure out the ROI targets. Then they've also helped us... tackle creating a specific category leading position in paid search. That's everything from keyword creation and titles and descriptions to bidding strategies all with that goal of meeting our ROI targets…
We've never had a paid search provider work as hard as the Position2 team. As passionate as they are about paid search and optimizing those campaigns, how much they rolled up their sleeves to help get under the hood of what we're doing and understand our business and our clients big or small. They've been very supportive. We've referred a lot of clients over to them. As long as Position2 is delivering the ROI targets that we have, we can't beat that.
Brad Stroh, Co-Founder & CEO, Freedom Financial
- Position2 delivers on what they promise. My experience with Rajiv and the India team has been professional and non-confrontational. They always take suggestions and are very responsive, working closely with you. That said, they know the rules and do what has to be done to get results. A lot of SEO companies play games and manipulate the system for temporary results. Position2 works with the system for long term escalating results rather than one time hits.
We've been with Position2 for a long time- now we just let our client manager know what our goals are and Position2
gets us there.
Stephen Ceplenski, VP Professional Services & Web Marketing, Pathworks
- Position2 has been working with db40 for well over a year very successfully. We have been engaging with Position2 for pay per click marketing and SEO. db4o currently has it biggest lead stream and its biggest stream of new users finding our product through pay per click. I had a very good personal relationship both to the management as well as to our account executive. We have seen them being very responsive to our needs. They really analyze and understand what our sales funnel would look like and where they would fit in, in terms of providing us with an optimized solution for lead generation. To give you an example, our conversion goal is getting people to download and evaluate the product. I think that's what makes Position2 so special – they really understand your specific business needs and don't give you a cookie cutter approach.
We've seen easily 10x better results from engaging with a very professional firm like Position2.
Christof Wittig, CEO, db4objects
- Position2 has helped take my company to a new level. The team has demonstrated a level of expertise and professionalism that has not only increased my ROI in the online marketing space but also improved my entire web presence. In addition, working with them has been a pleasure. Because they have a full service team that can do everything from designing landing pages and writing copy, to extensive PPC campaigns and in depth analytics, I know that every aspect of my SEM needs are being dealt with thoroughly.
I would recommend Position2 to any company looking to increase their web presence.
Chris Miller, President, ResponseLink
- Position2 has been a great partner in helping Dailymotion progress in the SEM field. Their dedication towards the account and hands-on approach on our campaigns have shown a tremendous growth potential. In a competitive industry "Position2" has clearly outpaced the rest in terms of deliverability, ROI goals, creative suggestions and overall service. It’s a pleasure to partner
Samir Banerjee Director, Marketing (US), Dailymotion.com
- Position2 has been a Godsend for Lyris. They have what seems like a bottomless well of talent at their disposal. Their team is not only expert in their respective specialties (SEO, Web analytics, media planning), but fiercely committed to client success as well. They consistently make us feel like we’re their only client. They truly operate as trusted partners in our business.
Andrea Scarnecchia, VP Marketing, Lyris Inc.
- The Position2 team has the expertise and ability to be flexible and work with us to create solutions that work for our clients and projects. The team has a solid technical knowledge of SEO and PPC. They always been are reliable partner with a high level of professional quality. They deliver on-time and within budget. On a personal note, I’ll also add they are a pleasure to
Andreas Ramos, Director of Industry Strategy, Acxiom Corporation